Published On: October 22nd, 202112.5 min read


It’s no surprise that California is a wonderful place for real estate investors. There’s a niche for every type of real estate business there, and the state’s market is so large that the sky’s the limit when it comes to expansion opportunities. For me, California is the place where I cut my teeth on buying and developing rental properties, so it holds a special place in my heart—not to mention my business.

My first foray into California started with a couple of rentals that I purchased in Indio, a very dusty yet reasonably fresh and wealthy town located deep in one of the state’s southern deserts. Though I knew that there wouldn’t be much competition and tenant turnover, I was confident that the snappy and spacious units would command a decent rent without much fixing up. Boy, was I wrong.

There was plenty of competition from investors looking to buy seasonal vacation rentals, which they commonly charged through the roof to lease. After operating a rental for a year myself, I understood why my margin was so slim: Maintaining the industrial-strength air conditioning and HVAC systems plus the saltwater pools in my units ended up costing way more than I expected, and the fact that I had priced my properties at a bargain only made things worse.

With a few adjustments, I eventually got my units to be profitable. But I could have easily avoided the hassle if I’d understood what I was getting into in the first place, so follow along with me and learn a few tips and tricks that’ll make your life much easier when it comes to buying rental units in California.

Why The California Market Is Special

California is a unique place to be investing in real estate. In fact, it comprises a whole slew of unique places, each of which has its own special features.

For instance, the rental market in the Inland Empire region is characterized by relatively new, spacious, and high-quality housing that’s positioned solidly mid-market, but it can sometimes be difficult to find new tenants.

In contrast, the Berkeley area’s rental market is downmarket, stocked with high-mileage units and in constantly high demand from students and similar types of tenants. And that’s not even considering super dynamic markets like the Bay Area, where older properties will still win sky-high rents and moneyed tenants are plentiful.

Though it’s impossible to fully characterize all of the different sub-markets that may be of interest to you when looking for rental property to buy in California, I find that it’s helpful to have a few very general rules of thumb about the state’s rental market dynamics.

Specifically, here are a few things you should be aware of:

  • Coastal areas tend to support higher rents than elsewhere, with the exceptions being in the ritzy inland mountain towns.
  • Desert areas tend to be difficult to compete in due to surplus housing and low levels of turnover of properties and tenants.
  • Expect high housing quality and the ability to charge high rents in most suburban areas.
  • The profitability of leasing out rentals in urban regions outside of the Bay Area and Los Angeles is often constrained by the relatively low rents that tenants can afford.
  • Rural areas in the central valleys can often be as lucrative as the suburban areas or even urban valley areas.
  • Rich rural areas tend to have very little housing stock dedicated to rentals as well as very few aspiring renters.

I would also caution investors that maintenance expenses will vary dramatically across the state. As in my example about my investments in Indio, harsh desert environments end up costing significantly more for HVAC maintenance due to high temperatures and the constant accumulation of gritty dust. The flip side is that properties in the temperate central valley or in areas like San Diego will have ideal weather conditions year-round, meaning your costs could be much lower.

If you’re a skilled real estate investor, you can probably make your business work effectively in most of the state’s regions—as long as you’re willing to adapt your strategy to the market. For new investors, it does make sense to devote some time to picking an especially favorable market where the conditions are ripe for growing your business rapidly.

Targeting The Right Market

When you’re just starting out with buying rental properties, you should probably opt for a market where there’s a consistently high level of demand for rentals.

In short, I suggest that you avoid places like Palo Alto, Atherton, Mountain View, and Cupertino. Instead, consider municipalities like Fresno, Bakersfield, Pomona, San Bernardino, Berkeley, San Fernando, Encinitas, Stanford, or Eureka.

By focusing on these areas, you won’t need as much capital to purchase the average rental unit, nor will you need to invest as much in renovations to bring purchased units up to the quality that the market expects. Plus, you’ll have an ample supply of eligible tenants and enough turnover of properties on the market that you’ll have an easier time finding additional expansion opportunities when you’re ready to buy a new holding.

There are two other important things to consider when targeting the right sub-market within California that I haven’t addressed so far: local government and local residents.

Some of the more upmarket towns and counties are more reluctant when it comes to real estate investors operating rental units in their areas. Ordinances and various community associations may block your efforts to develop properties into rental units, or make the process significantly less efficient and more time-consuming via burdensome paperwork and arcane inspection requirements.

I highly recommend avoiding competing in these markets until your business is significantly established elsewhere, or until you have connections to local leaders who can help you navigate the process.

What To Consider When Looking For A Rental

Before you can start buying rental property in California, you’ll need to understand what makes for a good rental unit. Though you’ll need to consider the specifics of any opportunity you come across, it’s especially helpful to focus on the following:


The location of your rental unit within its market is key.

Location determines the property’s distance to places of employment, not to mention the tenant’s access to education, entertainment, and everything else that’s necessary to survive and thrive. So, a unit’s location also factors heavily into how much you can charge for rent, what kind of tenants you should reasonably expect to be interested in renting, and how easy they will be to come by.

When you’re just getting your business off the runway, I think it’s a good idea to look for properties with slightly less than ideal locations within the context of the municipality you’re in. If you’re competing in a market like Bakesfield or Fresno, for example, check the city’s periphery rather than downtown or in up-and-coming neighborhoods. Doing so will prevent you from paying an excessive premium to purchase units in highly sought-after locations, and it will force you to find profitable opportunities where others aren’t likely to be looking.

In general, I also suggest that you avoid scanning for rentals to buy in industrial-adjacent areas. Their prices tend to be low, but few people are interested in living near active industrial work.

Structural Considerations And Renovation Opportunities

A property’s structure and its divisions between units are major considerations when buying rentals in California, or anywhere else.

Apartment buildings are the easiest way to understand why effective partitioning is good for your bottom line. Each unit is self-contained, easy to plan for, and relatively easy to maintain as a result of its similarity with other units in the building. Pricing individual units is a walk in the park, and buying them is largely a matter of valuing the property at the right multiple of its annual recurring rental income.

In contrast, single or multi-family homes are far more complex to value, purchase, set rent for, and maintain. But they’re also where you can add the most value by performing renovations that re-partition or heavily update the layout.

If you buy the right single-family house, you could easily turn it into one rental unit with enough space for four or five tenants co-living and managing the cycling of subletters for you. Or you could turn it into two or three separate units and manage the property more actively by updating your prices as tenants cycle in and out.

The choice is yours, depending on what your business is capable of doing and what the situation is in the local market.

Expected Tenants

You can pick the property you want to buy, and you should also pick your tenants very carefully.

Of course, you can’t know which kinds of tenants will be interested in renting from you while you’re still figuring out which places to buy. Still, you can get a good feel for the average type and quality of tenants in your market and then use that information to inform your decision.

In wealthier areas, you’ll obviously get wealthier tenants if your rental unit is located, amenitized, and priced accordingly. But don’t confuse the wealth of the average expected tenants in an area as a proxy for quality! Tenants typically have expectations for service that are in line with the price point they are paying for.

If you know that a particular rental unit will be perfect for upmarket tenants, you should expect to put more work into it to stay competitive with similar units. On the other hand, downmarket properties can sometimes be overpriced relative to their lower level of amenities and maintenance.

In the best conditions, a property will fulfill the requirements of its most likely tenants without any additional investment on your part. A good proxy for this sweet spot is a long history of occupancy by several different tenants.

Does It Fit Your Business?

The most important thing to think about when you’re looking to purchase rental property in California is if the property is a good fit for your business. It’s a huge question, and it’s one that you’ll be returning to again and again throughout your real estate investing career.

If you’re not sure how to answer it, consider answering these questions first:

  • Will any existing tenants require significant attention on an ongoing basis?
  • Can you purchase the property without incurring excessive financing costs?
  • Can you easily find fresh tenants yourself, or will you need outside help?
  • Which maintenance resources will be regularly needed to serve tenants’ needs?
  • What renovations or repairs will be useful or necessary before finding a tenant
  • What ongoing costs would the purchase introduce?
  • Does the purchase introduce any new tax implications that will require special handling to address?
  • What will additional rental income enable you to do that you can’t currently do?

If by chance you end up buying a rental property that doesn’t fit your business very well, you’ll likely have a much thinner profit margin than you’d prefer. And you’ll probably end up spending far more time and money attending to the new unit than you initially planned for, which could adversely affect your business elsewhere.

Beyond all that, the surest sign that a rental doesn’t fit your business is repeated frustration. Think carefully about what you’ll need to do to operate a property at a profit before you pull the trigger.

Finding Leads

Now that you have a rough idea of what to think about when you’re evaluating rental properties to buy, you’re ready to start the purchasing process by hunting down some leads. Luckily, finding leads for buying rental property in California isn’t that different from finding leads in other markets.

You’ll have the most luck when you routinely use several different sources of leads to build your list. If you’re short on ideas, try:

  • Looking at county foreclosure auctions
  • Looking at municipal records detailing underwater mortgages, tax liens, and other potential pre-foreclosure properties
  • Putting up fliers soliciting homeowners or condo owners to sell
  • Sending snail mail packets to homes that would be especially lucrative to buy
  • Buying billboard space to put up advertising for your business as a buyer
  • Talking with local real estate investors to see if they’re interested in selling any of their units
  • Looking at unoccupied rental unit listings and seeing if the owners are interested in selling

Remember, nearly any dwelling can be turned into a rental unit; however, to get the most out of renting one out, you’ll need to put in some work on renovations and reconfiguring larger homes that are designed for single-family use. And you’ll need to be sensitive to the location and monthly rent of the property that you want to turn into rental—renters may need to be closer to public transportation than a homeowner would be.

When you’re developing your lead list, it might help to have a small sketch of how much you’d need to spend on a given lead to turn it into a profitable rental. You should also keep note of what a reasonable monthly price point would be.

Closing The Deal And Beyond

Once you’re skilled at finding leads, it’ll only be a matter of time until you find a prospect that piques your fancy. Then you’ll need to do a few calculations to figure out the value of the unit when rented out, based on the market you’re in and the quality of the structure. After that, it’ll be time to get your financing in order and move forward with closing the deal.

If your offer is accepted, you’ll be off and running. Soon enough, it’ll be appropriate to start looking to make another investment. And at that point you’ll have a bit more experience under your belt to make things run even smoother.

Growing your rental business doesn’t need to be a slog, however. Team up with a trusted national real estate investing franchise like HomeVestors®. All independently owned and operated HomeVestors® franchises get the proprietary valuation software, initial week-long training, and lead aggregator platform they need to drive their businesses to new heights.

Plus, as a franchisee, you’ll become a valued member of a national network of seasoned real estate investors who can help you whenever you need it. Whether you’re looking to buy rental property in California or get the most out of the holdings in your portfolio, HomeVestors has what you need.

If you want to start your real estate investing business or learn more about buying rental property in California, request information about becoming a HomeVestors® franchisee today.

Each franchise office is independently owned and operated.


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